Serie: Sustainability Marketing - 2022

eGeneral Studies - Prof. Dr. Frank-Martin Belz und Prof. Ken Peattie (2013; überarbeitet 2022)

0.2.1 Welcome to this course!

Chapter 0: Organizational Matters - Lesson 2: Welcome to this course
    Video  |  Deutsch  (6' 44'')  |  Angesehen: 201 mal

0.2.2 Why Sustainability Marketing?

Chapter 0: Organizational Matters - Lesson 2: Welcome to this course
    Video  |  Deutsch  (12' 30'')  |  Angesehen: 177 mal

0.2.3 How do you work in this course?

Chapter 0: Organizational Matters - Lesson 2: Welcome to this course
    Video  |  Deutsch  (1' 42'')  |  Angesehen: 164 mal

1.1.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 1: Marketing in the Twenty-First Century - Lesson 1: Towards a Sustainable Century
    Video  |  Deutsch  (2' 04'')  |  Angesehen: 438 mal

1.1.2 How did we get here?

Chapter 1: Marketing in the Twenty-First Century - Lesson 1: Towards a Sustainable Century
    Video  |  Deutsch  (2' 19'')  |  Angesehen: 632 mal

1.1.3 The Twentieth Century – Marketing’s Century

Chapter 1: Marketing in the Twenty-First Century - Lesson 1: Towards a Sustainable Century
    Video  |  Deutsch  (5' 14'')  |  Angesehen: 306 mal

1.1.4 An Ecosystem’s and Wellbeing Perspective

Chapter 1: Marketing in the Twenty-First Century - Lesson 1: Towards a Sustainable Century
    Video  |  Deutsch  (4' 21'')  |  Angesehen: 174 mal

1.1.5 Sustainable Development

Chapter 1: Marketing in the Twenty-First Century - Lesson 1: Towards a Sustainable Century
    Video  |  Deutsch  (14' 48'')  |  Angesehen: 156 mal

1.2.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 1: Marketing in the Twenty-First Century - Lesson 2: Marketing in the Twenty-First Century
    Video  |  Deutsch  (1' 35'')  |  Angesehen: 154 mal

1.2.2 Marketing Defined

Chapter 1: Marketing in the Twenty-First Century - Lesson 2: Marketing in the Twenty-First Century
    Video  |  Deutsch  (2' 51'')  |  Angesehen: 133 mal

1.2.3 Marketing’s Evolution and Key Components

Chapter 1: Marketing in the Twenty-First Century - Lesson 2: Marketing in the Twenty-First Century
    Video  |  Deutsch  (8' 46'')  |  Angesehen: 137 mal

1.2.4 Marketing in Crisis

Chapter 1: Marketing in the Twenty-First Century - Lesson 2: Marketing in the Twenty-First Century
    Video  |  Deutsch  (4' 06'')  |  Angesehen: 213 mal

1.2.5 Sustainability and the Marketing of the Future

Chapter 1: Marketing in the Twenty-First Century - Lesson 2: Marketing in the Twenty-First Century
    Video  |  Deutsch  (6' 00'')  |  Angesehen: 144 mal

1.3 Marketing in the Twenty-First Century

Interview
    Video  |  Englisch  (25' 30'')  |  Angesehen: 91 mal

2.1.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 2: Framing Sustainability Marketing - Lesson 1: The External Context
    Video  |  Deutsch  (1' 31'')  |  Angesehen: 163 mal

2.1.2 Marketing in its Social Context

Chapter 2: Framing Sustainability Marketing - Lesson 1: The External Context
    Video  |  Deutsch  (12' 02'')  |  Angesehen: 165 mal

2.1.3 Antecedents of Sustainability Marketing

Chapter 2: Framing Sustainability Marketing - Lesson 1: The External Context
    Video  |  Deutsch  (8' 28'')  |  Angesehen: 147 mal

2.1.4 Elements of Sustainability Marketing

Chapter 2: Framing Sustainability Marketing - Lesson 1: The External Context
    Video  |  Deutsch  (4' 57'')  |  Angesehen: 147 mal

2.1.5 A Global Context

Chapter 2: Framing Sustainability Marketing - Lesson 1: The External Context
    Video  |  Deutsch  (4' 15'')  |  Angesehen: 116 mal

2.2.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 2: Framing Sustainability Marketing - Lesson 2: CSR - The Internal Context
    Video  |  Deutsch  (1' 26'')  |  Angesehen: 91 mal