Serie: Sustainability Marketing - 2022

eGeneral Studies - Prof. Dr. Frank-Martin Belz und Prof. Ken Peattie (2013; überarbeitet 2022)

0.2.1 Welcome to this course!

Chapter 0: Organizational Matters - Lesson 2: Welcome to this course
    Video  |  Deutsch  (6' 44'')  |  Angesehen: 756 mal

0.2.2 Why Sustainability Marketing?

Chapter 0: Organizational Matters - Lesson 2: Welcome to this course
    Video  |  Deutsch  (12' 30'')  |  Angesehen: 674 mal

0.2.3 How do you work in this course?

Chapter 0: Organizational Matters - Lesson 2: Welcome to this course
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1.1.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 1: Marketing in the Twenty-First Century - Lesson 1: Towards a Sustainable Century
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1.1.2 How did we get here?

Chapter 1: Marketing in the Twenty-First Century - Lesson 1: Towards a Sustainable Century
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1.1.3 The Twentieth Century – Marketing’s Century

Chapter 1: Marketing in the Twenty-First Century - Lesson 1: Towards a Sustainable Century
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1.1.4 An Ecosystem’s and Wellbeing Perspective

Chapter 1: Marketing in the Twenty-First Century - Lesson 1: Towards a Sustainable Century
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1.1.5 Sustainable Development

Chapter 1: Marketing in the Twenty-First Century - Lesson 1: Towards a Sustainable Century
    Video  |  Deutsch  (14' 48'')  |  Angesehen: 539 mal

1.2.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 1: Marketing in the Twenty-First Century - Lesson 2: Marketing in the Twenty-First Century
    Video  |  Deutsch  (1' 35'')  |  Angesehen: 478 mal

1.2.2 Marketing Defined

Chapter 1: Marketing in the Twenty-First Century - Lesson 2: Marketing in the Twenty-First Century
    Video  |  Deutsch  (2' 51'')  |  Angesehen: 441 mal

1.2.3 Marketing’s Evolution and Key Components

Chapter 1: Marketing in the Twenty-First Century - Lesson 2: Marketing in the Twenty-First Century
    Video  |  Deutsch  (8' 46'')  |  Angesehen: 416 mal

1.2.4 Marketing in Crisis

Chapter 1: Marketing in the Twenty-First Century - Lesson 2: Marketing in the Twenty-First Century
    Video  |  Deutsch  (4' 06'')  |  Angesehen: 468 mal

1.2.5 Sustainability and the Marketing of the Future

Chapter 1: Marketing in the Twenty-First Century - Lesson 2: Marketing in the Twenty-First Century
    Video  |  Deutsch  (6' 00'')  |  Angesehen: 412 mal

1.3 Marketing in the Twenty-First Century

Interview
    Video  |  Englisch  (25' 30'')  |  Angesehen: 324 mal

2.1.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 2: Framing Sustainability Marketing - Lesson 1: The External Context
    Video  |  Deutsch  (1' 31'')  |  Angesehen: 565 mal

2.1.2 Marketing in its Social Context

Chapter 2: Framing Sustainability Marketing - Lesson 1: The External Context
    Video  |  Deutsch  (12' 02'')  |  Angesehen: 524 mal

2.1.3 Antecedents of Sustainability Marketing

Chapter 2: Framing Sustainability Marketing - Lesson 1: The External Context
    Video  |  Deutsch  (8' 28'')  |  Angesehen: 488 mal

2.1.4 Elements of Sustainability Marketing

Chapter 2: Framing Sustainability Marketing - Lesson 1: The External Context
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2.1.5 A Global Context

Chapter 2: Framing Sustainability Marketing - Lesson 1: The External Context
    Video  |  Deutsch  (4' 15'')  |  Angesehen: 389 mal

2.2.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 2: Framing Sustainability Marketing - Lesson 2: CSR - The Internal Context
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