Serie: Sustainability Marketing - 2022
eGeneral Studies - Prof. Dr. Frank-Martin Belz und Prof. Ken Peattie (2013; überarbeitet 2022)
6.2.1 Overview, Learning Outcomes and Structure of the Lesson
Chapter 6: Strategies - Lesson 2: Case Study VW E-Golf
7.1.1 Overview, Learning Outcomes and Structure of the Lesson
Chapter 7: Customer Solutions - Lesson 1: (Pre-)Purchase, Use, Post-Use
7.1.3 Customer (Pre-)Purchase Solutions
Chapter 7: Customer Solutions - Lesson 1: (Pre-)Purchase, Use, Post-Use
7.1.4 Customer Use Solutions
Chapter 7: Customer Solutions - Lesson 1: (Pre-)Purchase, Use, Post-Use
7.1.5 Customer Post-Use Solutions
Chapter 7: Customer Solutions - Lesson 1: (Pre-)Purchase, Use, Post-Use
7.2.1 Overview, Learning Outcomes and Structure of the Lesson
Chapter 7: Customer Solutions - Lesson 2: Sustainability Branding
7.2.3 Creating Sustainability Brands
Chapter 7: Customer Solutions - Lesson 2: Sustainability Branding
