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Serie: Sustainability Marketing - 2022

eGeneral Studies - Prof. Dr. Frank-Martin Belz und Prof. Ken Peattie (2013; überarbeitet 2022)

7.2.6 Developing Sustainability Brands

Chapter 7: Customer Solutions - Lesson 2: Sustainability Branding
    Video  |  Deutsch  (6' 36'')  |  Angesehen: 52 mal

7.3.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 7: Customer Solutions - Lesson 3: Case Study Sun Chips
    Video  |  Deutsch  (1' 29'')  |  Angesehen: 105 mal

7.3.2 Case Study

Chapter 7: Customer Solutions - Lesson 3: Case Study Sun Chips
    Video  |  Deutsch  (6' 53'')  |  Angesehen: 110 mal

8.1.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 8: Communications - Lesson 1: Communications Media
    Video  |  Deutsch  (2' 12'')  |  Angesehen: 170 mal

8.1.2 Contrasting Views on Marketing Communications

Chapter 8: Communications - Lesson 1: Communications Media
    Video  |  Deutsch  (4' 05'')  |  Angesehen: 157 mal

8.1.3 The Marketing Communications Process

Chapter 8: Communications - Lesson 1: Communications Media
    Video  |  Deutsch  (1' 40'')  |  Angesehen: 155 mal

8.1.4 Marketing Communications Aims

Chapter 8: Communications - Lesson 1: Communications Media
    Video  |  Deutsch  (4' 57'')  |  Angesehen: 145 mal

8.1.5 Marketing Media and Sustainability Marketing

Chapter 8: Communications - Lesson 1: Communications Media
    Video  |  Deutsch  (5' 33'')  |  Angesehen: 136 mal

8.1.6 Advertising

Chapter 8: Communications - Lesson 1: Communications Media
    Video  |  Deutsch  (1' 40'')  |  Angesehen: 54 mal

8.1.7 Displays & Merchandising

Chapter 8: Communications - Lesson 1: Communications Media
    Video  |  Deutsch  (1' 02'')  |  Angesehen: 75 mal

8.1.8 Labelling

Chapter 8: Communications - Lesson 1: Communications Media
    Video  |  Deutsch  (27'')  |  Angesehen: 66 mal

8.1.9 Events & Trade Shows

Chapter 8: Communications - Lesson 1: Communications Media
    Video  |  Deutsch  (1' 39'')  |  Angesehen: 44 mal

8.1.10 The New Frontier – Social Media Landscape 2012

Chapter 8: Communications - Lesson 1: Communications Media
    Video  |  Deutsch  (3' 48'')  |  Angesehen: 53 mal

8.2.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 8: Communications - Lesson 2: Sustainability Marketing Message
    Video  |  Deutsch  (1' 38'')  |  Angesehen: 133 mal

8.2.2 Getting the Message Right – Types of Sustainability Appeals

Chapter 8: Communications - Lesson 2: Sustainability Marketing Message
    Video  |  Deutsch  (9' 11'')  |  Angesehen: 141 mal

8.2.3 Labelling

Chapter 8: Communications - Lesson 2: Sustainability Marketing Message
    Video  |  Deutsch  (6' 16'')  |  Angesehen: 133 mal

8.2.4 The Dangers of Greenwashing

Chapter 8: Communications - Lesson 2: Sustainability Marketing Message
    Video  |  Deutsch  (11' 15'')  |  Angesehen: 143 mal

8.3.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 8: Communications - Lesson 3: Case Study – ONE Water
    Video  |  Deutsch  (1' 50'')  |  Angesehen: 121 mal

8.3.2 The ONE Water Like-for-Like-Model

Chapter 8: Communications - Lesson 3: Case Study – ONE Water
    Video  |  Deutsch  (2' 40'')  |  Angesehen: 109 mal

8.3.3 Marketing Communications Issues

Chapter 8: Communications - Lesson 3: Case Study – ONE Water
    Video  |  Deutsch  (6' 31'')  |  Angesehen: 109 mal