Serie: Sustainability Marketing - 2022

eGeneral Studies - Prof. Dr. Frank-Martin Belz und Prof. Ken Peattie (2013; überarbeitet 2022)

2.2.2 Corporate Social Responsibility

Chapter 2: Framing Sustainability Marketing - Lesson 2: CSR - The Internal Context
    Video  |  Deutsch  (8' 21'')  |  Angesehen: 347 mal

2.2.3 Corporate (Social) Responsibility Defined

Chapter 2: Framing Sustainability Marketing - Lesson 2: CSR - The Internal Context
    Video  |  Deutsch  (6' 00'')  |  Angesehen: 369 mal

2.2.4 Approaches to Corporate Social Responsibility

Chapter 2: Framing Sustainability Marketing - Lesson 2: CSR - The Internal Context
    Video  |  Deutsch  (7' 43'')  |  Angesehen: 314 mal

2.2.5 Marketing Ethics

Chapter 2: Framing Sustainability Marketing - Lesson 2: CSR - The Internal Context
    Video  |  Deutsch  (5' 53'')  |  Angesehen: 327 mal

2.3 Framing Sustainability Marketing

Interview
    Video  |  Englisch  (25' 02'')  |  Angesehen: 259 mal

3.1.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 3: Socio-Ecological Problems - Lesson 1: Macro Level
    Video  |  Deutsch  (1' 21'')  |  Angesehen: 407 mal

3.1.2 Introduction

Chapter 3: Socio-Ecological Problems - Lesson 1: Macro Level
    Video  |  Deutsch  (1' 45'')  |  Angesehen: 110 mal

3.1.3 IPAT Formula

Chapter 3: Socio-Ecological Problems - Lesson 1: Macro Level
    Video  |  Deutsch  (2' 04'')  |  Angesehen: 90 mal

3.1.4 IPAT Formula: Population

Chapter 3: Socio-Ecological Problems - Lesson 1: Macro Level
    Video  |  Deutsch  (1' 40'')  |  Angesehen: 116 mal

3.1.5 IPAT Formula: Affluence

Chapter 3: Socio-Ecological Problems - Lesson 1: Macro Level
    Video  |  Deutsch  (5' 54'')  |  Angesehen: 109 mal

3.1.6 IPAT Formula: Technology

Chapter 3: Socio-Ecological Problems - Lesson 1: Macro Level
    Video  |  Deutsch  (2' 29'')  |  Angesehen: 145 mal

3.1.7 IPAT Formula: Impact

Chapter 3: Socio-Ecological Problems - Lesson 1: Macro Level
    Video  |  Deutsch  (7' 37'')  |  Angesehen: 103 mal

3.1.8 Implications

Chapter 3: Socio-Ecological Problems - Lesson 1: Macro Level
    Video  |  Deutsch  (1' 45'')  |  Angesehen: 403 mal

3.2.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 3: Socio-Ecological Problems - Lesson 2: Micro Level
    Video  |  Deutsch  (1' 16'')  |  Angesehen: 328 mal

3.2.2 Product Life Cycle from Cradle to Grave

Chapter 3: Socio-Ecological Problems - Lesson 2: Micro Level
    Video  |  Deutsch  (2' 56'')  |  Angesehen: 324 mal

3.2.3 Socio-ecological Impact Matrix

Chapter 3: Socio-Ecological Problems - Lesson 2: Micro Level
    Video  |  Deutsch  (9' 18'')  |  Angesehen: 442 mal

3.2.4 Life Cycle Assessment (LCA)

Chapter 3: Socio-Ecological Problems - Lesson 2: Micro Level
    Video  |  Deutsch  (5' 50'')  |  Angesehen: 332 mal

3.3.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 3: Socio-Ecological Problems - Lesson 3: The Story of Stuff
    Video  |  Deutsch  (2' 00'')  |  Angesehen: 310 mal

3.3.2 The Story of Stuff with Annie Leonard

Chapter 3: Socio-Ecological Problems - Lesson 3: The Story of Stuff
    Video  |  Deutsch  (21' 23'')  |  Angesehen: 274 mal

4.1.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 4: Sustainability Consumer Behavior - Lesson 1: Understanding Sustainable Consumption
    Video  |  Deutsch  (2' 07'')  |  Angesehen: 396 mal