Anmelden

Serie: Sustainability Marketing - 2022

eGeneral Studies - Prof. Dr. Frank-Martin Belz und Prof. Ken Peattie (2013; überarbeitet 2022)

8.3.4 Video – ONE and Total in Africa

Chapter 8: Communications - Lesson 3: Case Study – ONE Water
    Video  |  Deutsch  (5' 15'')  |  Angesehen: 232 mal

8.3.5 The Future for the Brand and the Business Model

Chapter 8: Communications - Lesson 3: Case Study – ONE Water
    Video  |  Deutsch  (1' 32'')  |  Angesehen: 207 mal

9.1.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 9: Customer Cost - Lesson 1: Theory
    Video  |  Deutsch  (1' 28'')  |  Angesehen: 305 mal

9.1.2 Detective Story

Chapter 9: Customer Cost - Lesson 1: Theory
    Video  |  Deutsch  (1' 55'')  |  Angesehen: 283 mal

9.1.3 Total Customer Cost: The Consumer Perspective

Chapter 9: Customer Cost - Lesson 1: Theory
    Video  |  Deutsch  (4' 14'')  |  Angesehen: 282 mal

9.1.4 Total Customer Cost: The Marketer Perspective

Chapter 9: Customer Cost - Lesson 1: Theory
    Video  |  Deutsch  (11' 22'')  |  Angesehen: 295 mal

9.1.5 The Nature of Prices

Chapter 9: Customer Cost - Lesson 1: Theory
    Video  |  Deutsch  (2' 24'')  |  Angesehen: 285 mal

9.2.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 9: Customer Cost - Lesson 2: Case Study Active Suncube
    Video  |  Deutsch  (1' 46'')  |  Angesehen: 262 mal

9.2.2 Case Study

Chapter 9: Customer Cost - Lesson 2: Case Study Active Suncube
    Video  |  Deutsch  (6' 22'')  |  Angesehen: 267 mal

9.3 Customer Cost

Interview
    Video  |  Englisch  (9' 51'')  |  Angesehen: 205 mal

10.1.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 10: Convenience - Lesson 1: Making Consumption Convenient
    Video  |  Deutsch  (1' 40'')  |  Angesehen: 308 mal

10.1.2 Dimensions of Convenience

Chapter 10: Convenience - Lesson 1: Making Consumption Convenient
    Video  |  Deutsch  (7' 09'')  |  Angesehen: 304 mal

10.1.3 Convenience throughout the Consumption Process

Chapter 10: Convenience - Lesson 1: Making Consumption Convenient
    Video  |  Deutsch  (1' 04'')  |  Angesehen: 276 mal

10.1.4 Convenience Through Co-Location Impacts in the Supply Chain

Chapter 10: Convenience - Lesson 1: Making Consumption Convenient
    Video  |  Deutsch  (4' 57'')  |  Angesehen: 283 mal

10.1.5 Convenience via Delivery

Chapter 10: Convenience - Lesson 1: Making Consumption Convenient
    Video  |  Deutsch  (2' 03'')  |  Angesehen: 296 mal

10.1.6 Convenience via Availability

Chapter 10: Convenience - Lesson 1: Making Consumption Convenient
    Video  |  Deutsch  (2' 04'')  |  Angesehen: 258 mal

10.1.7 Retailing

Chapter 10: Convenience - Lesson 1: Making Consumption Convenient
    Video  |  Deutsch  (3' 41'')  |  Angesehen: 268 mal

10.1.8 During product use

Chapter 10: Convenience - Lesson 1: Making Consumption Convenient
    Video  |  Deutsch  (4' 26'')  |  Angesehen: 262 mal

10.1.9 Post-use for recycling, reuse or disposal

Chapter 10: Convenience - Lesson 1: Making Consumption Convenient
    Video  |  Deutsch  (2' 34'')  |  Angesehen: 251 mal

10.1.10 From Supply Chains to Supply Loops

Chapter 10: Convenience - Lesson 1: Making Consumption Convenient
    Video  |  Deutsch  (3' 10'')  |  Angesehen: 254 mal