Serie: Sustainability Marketing - 2022

eGeneral Studies - Prof. Dr. Frank-Martin Belz und Prof. Ken Peattie (2013; überarbeitet 2022)

4.1.2 The Consumer

Chapter 4: Sustainability Consumer Behavior - Lesson 1: Understanding Sustainable Consumption
    Video  |  Deutsch  (4' 39'')  |  Angesehen: 400 mal

4.1.3 The Consumption Process

Chapter 4: Sustainability Consumer Behavior - Lesson 1: Understanding Sustainable Consumption
    Video  |  Deutsch  (10' 07'')  |  Angesehen: 362 mal

4.1.4 Influences on Consumption

Chapter 4: Sustainability Consumer Behavior - Lesson 1: Understanding Sustainable Consumption
    Video  |  Deutsch  (6' 11'')  |  Angesehen: 314 mal

4.1.5 Challenges in identifying and understanding the Green Consumer

Chapter 4: Sustainability Consumer Behavior - Lesson 1: Understanding Sustainable Consumption
    Video  |  Deutsch  (14' 41'')  |  Angesehen: 315 mal

4.2.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 4: Sustainability Consumer Behavior - Lesson 2: Sustainable Consumption on Context
    Video  |  Deutsch  (1' 17'')  |  Angesehen: 272 mal

4.2.2 Purchases as Context

Chapter 4: Sustainability Consumer Behavior - Lesson 2: Sustainable Consumption on Context
    Video  |  Deutsch  (10' 11'')  |  Angesehen: 292 mal

4.2.3 Lifestyles and Households as Context

Chapter 4: Sustainability Consumer Behavior - Lesson 2: Sustainable Consumption on Context
    Video  |  Deutsch  (11' 08'')  |  Angesehen: 311 mal

4.2.4 International Context and Comparisons – the Greendex survey

Chapter 4: Sustainability Consumer Behavior - Lesson 2: Sustainable Consumption on Context
    Video  |  Deutsch  (4' 56'')  |  Angesehen: 317 mal

4.3 Sustainability Consumer Behaviour

Interview
    Video  |  Englisch  (22' 38'')  |  Angesehen: 225 mal

5.1.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 5: Values and Objectives - Lesson 1: Brand Ethos
    Video  |  Deutsch  (1' 57'')  |  Angesehen: 345 mal

5.1.2 Beauty Brand Natura

Chapter 5: Values and Objectives - Lesson 1: Brand Ethos
    Video  |  Deutsch  (3' 22'')  |  Angesehen: 326 mal

5.1.3 Challenging Basic Assumptions

Chapter 5: Values and Objectives - Lesson 1: Brand Ethos
    Video  |  Deutsch  (11' 12'')  |  Angesehen: 316 mal

5.1.4 Values: Brand Ethos

Chapter 5: Values and Objectives - Lesson 1: Brand Ethos
    Video  |  Deutsch  (7' 01'')  |  Angesehen: 326 mal

5.1.5 Objectives: Triple Bottom Line

Chapter 5: Values and Objectives - Lesson 1: Brand Ethos
    Video  |  Deutsch  (5' 35'')  |  Angesehen: 328 mal

5.2.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 5: Values and Objectives - Lesson 2: Case Study American Apparel
    Video  |  Deutsch  (1' 29'')  |  Angesehen: 263 mal

5.2.2 Style

Chapter 5: Values and Objectives - Lesson 2: Case Study American Apparel
    Video  |  Deutsch  (2' 10'')  |  Angesehen: 264 mal

5.2.3 Substance

Chapter 5: Values and Objectives - Lesson 2: Case Study American Apparel
    Video  |  Deutsch  (4' 23'')  |  Angesehen: 253 mal

5.2.4 Sex

Chapter 5: Values and Objectives - Lesson 2: Case Study American Apparel
    Video  |  Deutsch  (1' 46'')  |  Angesehen: 330 mal

5.3 Values and Objectives

Interview
    Video  |  Englisch  (19' 22'')  |  Angesehen: 225 mal

6.1.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 6: Strategies - Lesson 1: Theory
    Video  |  Deutsch  (1' 29'')  |  Angesehen: 395 mal