Serie: Sustainability Marketing - 2022
eGeneral Studies - Prof. Dr. Frank-Martin Belz und Prof. Ken Peattie (2013; überarbeitet 2022)
4.1.2 The Consumer
Chapter 4: Sustainability Consumer Behavior - Lesson 1: Understanding Sustainable Consumption
4.1.3 The Consumption Process
Chapter 4: Sustainability Consumer Behavior - Lesson 1: Understanding Sustainable Consumption
4.1.4 Influences on Consumption
Chapter 4: Sustainability Consumer Behavior - Lesson 1: Understanding Sustainable Consumption
4.1.5 Challenges in identifying and understanding the Green Consumer
Chapter 4: Sustainability Consumer Behavior - Lesson 1: Understanding Sustainable Consumption
4.2.1 Overview, Learning Outcomes and Structure of the Lesson
Chapter 4: Sustainability Consumer Behavior - Lesson 2: Sustainable Consumption on Context
4.2.2 Purchases as Context
Chapter 4: Sustainability Consumer Behavior - Lesson 2: Sustainable Consumption on Context
4.2.3 Lifestyles and Households as Context
Chapter 4: Sustainability Consumer Behavior - Lesson 2: Sustainable Consumption on Context
4.2.4 International Context and Comparisons – the Greendex survey
Chapter 4: Sustainability Consumer Behavior - Lesson 2: Sustainable Consumption on Context
5.1.1 Overview, Learning Outcomes and Structure of the Lesson
Chapter 5: Values and Objectives - Lesson 1: Brand Ethos
