Serie: Sustainability Marketing - 2022

4.1.2 The Consumer

Chapter 4: Sustainability Consumer Behavior - Lesson 1: Understanding Sustainable Consumption
    Video  |  Deutsch  (4' 39'')  |  Angesehen: 635 mal

4.1.3 The Consumption Process

Chapter 4: Sustainability Consumer Behavior - Lesson 1: Understanding Sustainable Consumption
    Video  |  Deutsch  (10' 07'')  |  Angesehen: 607 mal

4.1.4 Influences on Consumption

Chapter 4: Sustainability Consumer Behavior - Lesson 1: Understanding Sustainable Consumption
    Video  |  Deutsch  (6' 11'')  |  Angesehen: 521 mal

4.1.5 Challenges in identifying and understanding the Green Consumer

Chapter 4: Sustainability Consumer Behavior - Lesson 1: Understanding Sustainable Consumption
    Video  |  Deutsch  (14' 41'')  |  Angesehen: 547 mal

4.2.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 4: Sustainability Consumer Behavior - Lesson 2: Sustainable Consumption on Context
    Video  |  Deutsch  (1' 17'')  |  Angesehen: 454 mal

4.2.2 Purchases as Context

Chapter 4: Sustainability Consumer Behavior - Lesson 2: Sustainable Consumption on Context
    Video  |  Deutsch  (10' 11'')  |  Angesehen: 494 mal

4.2.3 Lifestyles and Households as Context

Chapter 4: Sustainability Consumer Behavior - Lesson 2: Sustainable Consumption on Context
    Video  |  Deutsch  (11' 08'')  |  Angesehen: 561 mal

4.2.4 International Context and Comparisons – the Greendex survey

Chapter 4: Sustainability Consumer Behavior - Lesson 2: Sustainable Consumption on Context
    Video  |  Deutsch  (4' 56'')  |  Angesehen: 498 mal

4.3 Sustainability Consumer Behaviour

Interview
    Video  |  Englisch  (22' 38'')  |  Angesehen: 443 mal

5.1.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 5: Values and Objectives - Lesson 1: Brand Ethos
    Video  |  Deutsch  (1' 57'')  |  Angesehen: 573 mal

5.1.2 Beauty Brand Natura

Chapter 5: Values and Objectives - Lesson 1: Brand Ethos
    Video  |  Deutsch  (3' 22'')  |  Angesehen: 537 mal

5.1.3 Challenging Basic Assumptions

Chapter 5: Values and Objectives - Lesson 1: Brand Ethos
    Video  |  Deutsch  (11' 12'')  |  Angesehen: 522 mal

5.1.4 Values: Brand Ethos

Chapter 5: Values and Objectives - Lesson 1: Brand Ethos
    Video  |  Deutsch  (7' 01'')  |  Angesehen: 523 mal

5.1.5 Objectives: Triple Bottom Line

Chapter 5: Values and Objectives - Lesson 1: Brand Ethos
    Video  |  Deutsch  (5' 35'')  |  Angesehen: 547 mal

5.2.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 5: Values and Objectives - Lesson 2: Case Study American Apparel
    Video  |  Deutsch  (1' 29'')  |  Angesehen: 460 mal

5.2.2 Style

Chapter 5: Values and Objectives - Lesson 2: Case Study American Apparel
    Video  |  Deutsch  (2' 10'')  |  Angesehen: 434 mal

5.2.3 Substance

Chapter 5: Values and Objectives - Lesson 2: Case Study American Apparel
    Video  |  Deutsch  (4' 23'')  |  Angesehen: 449 mal

5.2.4 Sex

Chapter 5: Values and Objectives - Lesson 2: Case Study American Apparel
    Video  |  Deutsch  (1' 46'')  |  Angesehen: 585 mal

5.3 Values and Objectives

Interview
    Video  |  Englisch  (19' 22'')  |  Angesehen: 404 mal

6.1.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 6: Strategies - Lesson 1: Theory
    Video  |  Deutsch  (1' 29'')  |  Angesehen: 667 mal