Serie: Sustainability Marketing - 2022

eGeneral Studies - Prof. Dr. Frank-Martin Belz und Prof. Ken Peattie (2013; überarbeitet 2022)

10.2.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 10: Convenience - Lesson 2: Packaging
    Video  |  Deutsch  (1' 41'')  |  Angesehen: 240 mal

10.2.2 Packaging, Convenience and Waste

Chapter 10: Convenience - Lesson 2: Packaging
    Video  |  Deutsch  (6' 57'')  |  Angesehen: 250 mal

10.2.3 Sustainable Packaging Solutions

Chapter 10: Convenience - Lesson 2: Packaging
    Video  |  Deutsch  (10' 00'')  |  Angesehen: 268 mal

10.3.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 10: Convenience - Lesson 3: Case Study: FamilyMart Story
    Video  |  Deutsch  (1' 38'')  |  Angesehen: 228 mal

10.3.2 Introduction to Family Mart Convenience Stores

Chapter 10: Convenience - Lesson 3: Case Study: FamilyMart Story
    Video  |  Deutsch  (2' 58'')  |  Angesehen: 237 mal

10.3.3 Key FamilyMart Sustainability Strategies

Chapter 10: Convenience - Lesson 3: Case Study: FamilyMart Story
    Video  |  Deutsch  (7' 50'')  |  Angesehen: 248 mal

10.3.4 Becoming an Important Place in Customer’s Lives

Chapter 10: Convenience - Lesson 3: Case Study: FamilyMart Story
    Video  |  Deutsch  (6' 24'')  |  Angesehen: 218 mal

11.1.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 11: Transformations - Lesson 1: Internal
    Video  |  Deutsch  (1' 38'')  |  Angesehen: 292 mal

11.1.2 Gasser Construction Materials

Chapter 11: Transformations - Lesson 1: Internal
    Video  |  Deutsch  (5' 11'')  |  Angesehen: 314 mal

11.1.3 Inside-Out Perspective

Chapter 11: Transformations - Lesson 1: Internal
    Video  |  Deutsch  (3' 27'')  |  Angesehen: 282 mal

11.1.4 Corporate Transformations

Chapter 11: Transformations - Lesson 1: Internal
    Video  |  Deutsch  (10' 56'')  |  Angesehen: 278 mal

11.2.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 11: Transformations - Lesson 2: External
    Video  |  Deutsch  (1' 25'')  |  Angesehen: 233 mal

11.2.2 Market Transformations

Chapter 11: Transformations - Lesson 2: External
    Video  |  Deutsch  (4' 04'')  |  Angesehen: 243 mal

11.2.3 Political Transformations

Chapter 11: Transformations - Lesson 2: External
    Video  |  Deutsch  (4' 50'')  |  Angesehen: 254 mal

11.2.4 Social Transformations

Chapter 11: Transformations - Lesson 2: External
    Video  |  Deutsch  (1' 42'')  |  Angesehen: 247 mal

11.2.5 Possibilities and Problems

Chapter 11: Transformations - Lesson 2: External
    Video  |  Deutsch  (2' 58'')  |  Angesehen: 234 mal

11.3 Transformations

Interview
    Video  |  Englisch  (15' 51'')  |  Angesehen: 200 mal

12.1.1 Overview, Learning Outcomes and Structure of the Lesson

Chapter 12: Reframing Sustainability Marketing - Lesson 1: Thinking Again About Sustainability Marketing
    Video  |  Deutsch  (1' 27'')  |  Angesehen: 326 mal

12.1.2 The Evolution of the Marketing-Sustainability Relationship

Chapter 12: Reframing Sustainability Marketing - Lesson 1: Thinking Again About Sustainability Marketing
    Video  |  Deutsch  (4' 34'')  |  Angesehen: 348 mal

12.1.3 Sustainability Marketing – Beyond the Conventional

Chapter 12: Reframing Sustainability Marketing - Lesson 1: Thinking Again About Sustainability Marketing
    Video  |  Deutsch  (9' 39'')  |  Angesehen: 100 mal