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Serie: Sustainability Marketing - 2022
eGeneral Studies - Prof. Dr. Frank-Martin Belz und Prof. Ken Peattie (2013; überarbeitet 2022)
10.2.1 Overview, Learning Outcomes and Structure of the Lesson
Chapter 10: Convenience - Lesson 2: Packaging
Video
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Deutsch
(1' 41'') | Angesehen:
263
mal
10.2.2 Packaging, Convenience and Waste
Chapter 10: Convenience - Lesson 2: Packaging
Video
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Deutsch
(6' 57'') | Angesehen:
270
mal
10.2.3 Sustainable Packaging Solutions
Chapter 10: Convenience - Lesson 2: Packaging
Video
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Deutsch
(10' 00'') | Angesehen:
295
mal
10.3.1 Overview, Learning Outcomes and Structure of the Lesson
Chapter 10: Convenience - Lesson 3: Case Study: FamilyMart Story
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Deutsch
(1' 38'') | Angesehen:
247
mal
10.3.2 Introduction to Family Mart Convenience Stores
Chapter 10: Convenience - Lesson 3: Case Study: FamilyMart Story
Video
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Deutsch
(2' 58'') | Angesehen:
266
mal
10.3.3 Key FamilyMart Sustainability Strategies
Chapter 10: Convenience - Lesson 3: Case Study: FamilyMart Story
Video
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Deutsch
(7' 50'') | Angesehen:
274
mal
10.3.4 Becoming an Important Place in Customer’s Lives
Chapter 10: Convenience - Lesson 3: Case Study: FamilyMart Story
Video
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Deutsch
(6' 24'') | Angesehen:
248
mal
11.1.1 Overview, Learning Outcomes and Structure of the Lesson
Chapter 11: Transformations - Lesson 1: Internal
Video
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Deutsch
(1' 38'') | Angesehen:
319
mal
11.1.2 Gasser Construction Materials
Chapter 11: Transformations - Lesson 1: Internal
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Deutsch
(5' 11'') | Angesehen:
352
mal
11.1.3 Inside-Out Perspective
Chapter 11: Transformations - Lesson 1: Internal
Video
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Deutsch
(3' 27'') | Angesehen:
308
mal
11.1.4 Corporate Transformations
Chapter 11: Transformations - Lesson 1: Internal
Video
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Deutsch
(10' 56'') | Angesehen:
303
mal
11.2.1 Overview, Learning Outcomes and Structure of the Lesson
Chapter 11: Transformations - Lesson 2: External
Video
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Deutsch
(1' 25'') | Angesehen:
255
mal
11.2.2 Market Transformations
Chapter 11: Transformations - Lesson 2: External
Video
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Deutsch
(4' 04'') | Angesehen:
263
mal
11.2.3 Political Transformations
Chapter 11: Transformations - Lesson 2: External
Video
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Deutsch
(4' 50'') | Angesehen:
272
mal
11.2.4 Social Transformations
Chapter 11: Transformations - Lesson 2: External
Video
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Deutsch
(1' 42'') | Angesehen:
263
mal
11.2.5 Possibilities and Problems
Chapter 11: Transformations - Lesson 2: External
Video
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Deutsch
(2' 58'') | Angesehen:
263
mal
11.3 Transformations
Interview
Video
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Englisch
(15' 51'') | Angesehen:
215
mal
12.1.1 Overview, Learning Outcomes and Structure of the Lesson
Chapter 12: Reframing Sustainability Marketing - Lesson 1: Thinking Again About Sustainability Marketing
Video
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Deutsch
(1' 27'') | Angesehen:
348
mal
12.1.2 The Evolution of the Marketing-Sustainability Relationship
Chapter 12: Reframing Sustainability Marketing - Lesson 1: Thinking Again About Sustainability Marketing
Video
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Deutsch
(4' 34'') | Angesehen:
388
mal
12.1.3 Sustainability Marketing – Beyond the Conventional
Chapter 12: Reframing Sustainability Marketing - Lesson 1: Thinking Again About Sustainability Marketing
Video
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Deutsch
(9' 39'') | Angesehen:
125
mal
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